Seller Terms

These Seller Terms apply to every Seller on HYPE., in addition to our Terms of Use. Words defined in the Terms of Use have the same meaning here. You accept these Seller Terms electronically when you apply to sell.

1. Who can sell

1.1 Individuals selling their own collection, small resellers and established stores may sell on HYPE. All Sellers follow the same rules.

1.2 During launch, Sellers are accepted by invitation or application only. You must be 18 or over and have a pickup address in Delhi NCR. You must also have a bank account in your own name (or your business's name).

1.3 You may hold only one seller account.

1.4 Seller types. When you apply, you choose the type that truly describes you:

If you regularly buy items in order to resell them, you are a business Seller, not a Personal Seller. We may ask for evidence and change your type. You must tell us straight away if your situation changes, for example if you register for GST.

2. Verification

2.1 Before you go live, you must provide:

• your PAN;
• a selfie;
• bank account details;
• your pickup address;
• photographs of the items you plan to sell; and
• your GSTIN (Registered Business Seller) or GST enrolment number (Small Business Seller).

2.2 Your account goes live only after we approve your verification. We may refuse or withdraw approval at our discretion where we reasonably suspect fraud or a risk to Buyers.

2.3 You can change your bank details only after re-verification.

3. Your undertaking

For every item you list, you confirm that:

• you own the item, or are authorised to sell it;
• it is genuine, and is not counterfeit, a replica, stolen, or subject to any lien or claim;
• the description, photographs and other content are accurate and correspond directly with the item's appearance, nature, quality, purpose and other general features;
• the photographs are your own photographs of the actual item, not stock or brand images;
• the item is available for immediate dispatch and is not listed for sale anywhere else; and
• the sale complies with all applicable laws, including consumer protection, legal metrology, intellectual property and tax laws.

This undertaking is given to HYPE. under Rule 5(2) of the Consumer Protection (E-Commerce) Rules, 2020, and to the Buyer.

4. Listing standards

4.1 Each Listing must include the item name, brand, size, condition grade (DS, VNDS or Used), retail price and any flaws. It must have at least 3 clear photographs of the actual item and, where known, the country of origin and MRP.

4.2 Please upload the purchase invoice or bill of entry where available. Items with a verified bill are marked "Purchase invoice verified".

4.3 Where you have no invoice:

• items below ₹50,000 are checked by our team; and
• items of ₹50,000 or more must pass a check by an independent expert.

If authenticity cannot be established, the Listing is rejected.

4.4 You may not list the same item more than once, or list items at manipulated prices across Listings.

5. Pricing

5.1 HYPE. sets the opening Bid from market data, as described in section 2.4 of the Terms of Use.

5.2 You may set a hidden reserve of up to 95% of the India Market Price.

5.3 You may enable Buy Now at or near the India Market Price. Buy Now is withdrawn once Bids reach 90% of the India Market Price.

5.4 Auctions run for between 10 minutes and 7 days.

5.5 Unsold items can be relisted free of charge.

6. Fees

Commission is calculated on the final sale price, excluding the Delivery Charge. We will give you at least 15 days' notice of any change in fees, including any change in how GST is charged. The fees in force when you list an item apply to that Listing.

Founding Sellers may be offered a reduced commission and other benefits in a written founding-seller letter. Where that letter applies, it overrides this section for the period it states.

Every payout comes with a statement of the fees charged. If we register for GST, we will issue tax invoices for our fees.

7. Security deposit

7.1 Before going live, you pay a refundable security deposit:

• ₹500 for founding Sellers; or
• ₹1,500 for other Sellers.

We hold it separately from sale proceeds.

7.2 We may deduct from the deposit amounts you owe under these Seller Terms, such as return shipping, or forfeit it as set out in section 14. The deposit is a genuine pre-estimate of the costs a counterfeit, withdrawn or failed sale causes HYPE., including two delivery legs, payment gateway fees and inspection. If we make a deduction, you must top the deposit back up before listing again.

7.3 The balance is refunded within 30 days of your account closing, once there are no open Orders, Claims or payouts.

8. Dispatch

8.1 You will be notified by Platform notification, WhatsApp and email as soon as an item sells and the Buyer has paid.

8.2 You must have the item packed and ready for pickup by our delivery team within 24 hours of the Buyer's payment. We will agree a pickup time with you.

8.3 Pack the item to protect it in transit. Sneakers must be in their box and an outer box. Bags and watches must be in a dust bag or case and an outer box.

8.4 If you are unavailable for pickup twice, the Order is cancelled, the Buyer is refunded and you receive a strike.

8.5 If you cannot fulfil a sale for any reason, tell us immediately. This counts as a withdrawal under section 14.

9. Authentication

9.1 Items from Level 1 Sellers, and all items priced ₹50,000 or more, are inspected at the HYPE. authentication centre before delivery.

9.2 If an item fails authentication:

• the Order is cancelled and the Buyer is refunded;
• the item is returned to you, and you pay the return delivery charge; and
• the consequences in section 14 apply.

9.3 Our authentication decision is final for the purposes of the Platform. It does not affect any legal rights you have.

10. Seller levels

A "clean sale" is a completed Order with no upheld Claim, strike or failed authentication.

We may move you down a level, or back to full checks, after a Claim, a strike or a failed authentication.

Founding Sellers receive a founding badge, a ₹500 deposit, priority Auction slots, features in launch content, Level 2 after 5 clean sales, and boost credits.

11. Claims

11.1 If a Buyer raises a Claim, you have 24 hours to respond with your own photographs or video.

11.2 If you do not respond, we decide on the Buyer's evidence.

11.3 If the item is found not as described, you pay the return delivery charge and receive a strike.

11.4 If a Buyer's Claim is proven false, you receive a ₹200 goodwill credit, and there is no effect on your record.

12. Payouts

12.1 You appoint HYPE. as your limited agent to collect payment from Buyers on your behalf. We hold Buyer payments in a bank account separate from our own operating funds, and pay you by bank transfer to your verified bank account. Your payout is the sale price minus:

• commission and any optional fees;
• any tax deducted or collected at source; and
• any approved refund, return charge or deduction under these Seller Terms.

12.2 Payouts are made after delivery, once the 48-hour Claim window has closed with no open Claim. This is usually 7–8 days after the Auction ends. Level 3 Sellers are paid faster.

12.3 If an Order is under Claim, we hold its payout until the Claim is decided.

12.4 Each payout comes with a statement showing the sale price and every deduction.

12.5 If a sale is cancelled because the Buyer did not pay, your item is relisted automatically, with no penalty to you.

13. Taxes

13.1 You are responsible for your own tax compliance, including GST registration where required and declaring your income. Selling items from your own personal collection is generally outside GST. Buying items to resell is a business.

13.2 Invoices. For each Order, HYPE. generates the sale document in your name using the details you provide: a tax invoice with your GSTIN if you are a Registered Business Seller, or a bill of supply / sale receipt otherwise. You authorise us to do so and confirm that the details are correct.

13.3 GST TCS. For Registered Business Sellers, HYPE. collects tax at source under section 52 of the CGST Act, 2017 (currently 0.5% of the net taxable value), deposits it, and reports it so that it appears in your GST electronic cash ledger.

13.4 Income-tax TDS. HYPE. deducts TDS under section 194-O of the Income-tax Act, 1961 (currently 0.1% of gross sales) where the law requires. This does not apply to resident individuals and HUFs who have given us their PAN and whose sales through HYPE. stay within ₹5 lakh in a financial year. We issue Form 16A for every amount deducted.

13.5 You must give us your PAN. Without it, the law requires TDS at a higher rate (currently 5%).

14. Seller strikes and enforcement

Strikes expire after 90 days unless a ban applies. You can appeal any decision through our Grievance Redressal Policy.

15. Buyer information

You will not receive a Buyer's phone number or email address. If you ship directly as a Level 2 or 3 Seller, you must upload photographs of the item and the sealed package before handing it over for delivery. In addition, the delivery address appears only on the shipping label we generate. You must use it only to dispatch that Order, must not contact the Buyer outside the Platform, and must destroy any record of it after delivery.

16. Content licence

You keep ownership of your photographs, videos and descriptions. You give HYPE. a non-exclusive, royalty-free, worldwide licence to use, copy, edit and display them to run and promote the Platform, including on social media. This licence also covers keeping sale records and price history after a Listing ends.

17. Liability and indemnity

You are responsible to the Buyer for the item matching your Listing. You agree to compensate HYPE. for any loss, claim or cost (including reasonable legal costs) arising from:

• an item you list being counterfeit, stolen or infringing; or
• your breach of these Seller Terms.

18. Ending the relationship

You may close your seller account at any time once you have no live Listings, open Orders, Claims or payouts. We may suspend or end your account as set out in section 14 and the Terms of Use. Sections 12, 13, 15, 16 and 17 continue after closure.

See also our Terms of use.