Prohibited Items & Content Policy

Last updated 7 October 2026

This policy sets out what may not be listed, uploaded or shared on HYPE. It forms part of our Terms of Use and is published under Rule 3(1)(b) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

1. Prohibited items

You may not list:

counterfeit, replica, "inspired", "first copy", "master copy" or "UA" items;
stolen goods, or items whose ownership is disputed;
items with altered, removed or mismatched serial numbers, date codes or labels;
event, concert, sports or travel tickets;
antiquities (objects more than 100 years old) and any item whose sale or transfer is regulated under the Antiquities and Art Treasures Act, 1972;
weapons, ammunition and replicas of them; drugs and drug paraphernalia; alcohol; tobacco and vaping products;
wildlife products, including ivory, shahtoosh and exotic skins whose trade is restricted;
items subject to a product recall;
digital goods, accounts, gift cards or vouchers;
any item that is illegal to sell in India; and
items in a category we have not opened.

2. Categories currently open

At launch: luxury clothing and accessories, and watches. We will announce new categories, such as sneakers, graded trading cards and art, on the Platform.

3. Prohibited content

You may not upload, publish, share or transmit any information on the Platform, in a Listing, photograph, message, review or Claim, that:

belongs to another person and to which you have no right;
is obscene, pornographic, paedophilic, invasive of another's privacy (including bodily privacy), insulting or harassing on the basis of gender, racially or ethnically objectionable, or encourages money laundering or gambling;
is harmful to children;
infringes any patent, trade mark, copyright or other proprietary right;
deceives or misleads about its origin, or knowingly communicates information that is patently false or misleading;
impersonates another person;
threatens the unity, integrity, defence, security or sovereignty of India, friendly relations with foreign States or public order, or incites any offence, or prevents the investigation of any offence;
contains software viruses or any code designed to interrupt, destroy or limit the functionality of any computer resource; or
violates any law in force.

4. Reporting and takedown

4.1 To report a Listing or content, write to our Grievance Officer (see our Grievance Redressal Policy), identifying the Listing and the reason.

4.2 Rights owners reporting infringement should include proof of their rights and the specific Listing.

4.3 We acknowledge reports within 24 hours and act on them within 15 days. We remove content within the time required by law on receiving a court order or a lawful direction from the Government. Complaints about content that exposes a person's private areas or impersonates them are acted on within 24 hours.

4.4 We may remove content, suspend Listings and take action under our Terms of Use without notice where the content clearly breaches this policy.